Know your Quick Message Reputation Score
Broadcast News is Closing Soon
We've recently made the difficult decision to discontinue the Broadcast News email and text services. To learn why and what to expect, please read more here.
Making sure that the emails you send arrive in their intended inboxes is challenging. And it becomes more difficult as internet service providers (ISP) try to stop bad or unwanted emails from getting through. That's a good thing, but it can also be a challenge to ensure your Quick Message emails arrive in your members' inboxes.
In this Article:
If you use Quick Message, you will have a Reputation Score that you can see on the Broadcast News dashboard. This is important information that we recommend you keep an eye on. Your goal is to keep your score as high as you can so that your emails are delivered to your members!
If you don't see a Reputation Score on the dashboard, that means you have not used the Quick Message service at least once within the last 30 days.
What is a Reputation Score?
Why is it important?
What happens if my Reputation Score goes too low?
How can I keep my Reputation Score high?
- You can increase the Reputation Score by removing invalid email addresses from your directory before sending a Quick Message. You'll want to check with your members periodically to ensure you have a valid email address in the directory. We recommend at least twice a year. Typos can also cause unwanted bounces.
Also, be sure you are only sending to members who opt-in to receive your emails to help prevent spam reports. Ask your members if they want to receive various types of emails from you. For members who do not want to get emails you send thru Quick Message but still want their email in the directory, you can change a setting on their Individual directory details so they are not included in the list.
- Consider using Groups to narrow your email lists. By creating a group, you can ensure only the people who need to see the email will see it. This will also reduce the risk of someone who doesn't need the email choosing to mark it as spam. Learn more about creating Groups.
Steer clear of spam filters.
Besides reputation, email providers filter out emails that look like Spam. Here are some tips to help you stay out of the spam trap.
Send relevant emails
- Am I sharing new, urgent, or relevant information with my recipients?
- Have I shared an update about this topic recently? Is it too soon to send another update?
- Do all of my subscribers need to know this information? Should I update a specific segment of my list instead?
- Would I find this email valuable as a recipient?
Check your email against spam word lists
Subject lines matter
- Don't duplicate subject lines for emails - each email you send should have a unique subject line.
- The shorter the subject line, the better. Brevity is important to ensuring that your subjects don’t get cut off and that recipients are drawn in.
- Avoid language that sounds spammy or clickbait-y that will most certainly get sent to spam folders.
- Use emojis sparingly. It can be tempting to use emojis in subject lines, but they can alienate some recipient groups. Use them sparingly and with purpose.
If your reputation score is high, and you don't believe you are hitting spam filters but your emails are still not reaching your members' inboxes, please review this help document for more information.